The problem of declining interest in chemistry among students in the 12 - 15 age range is an international one. Various intervention strategies have been undertaken in many countries with limited success. This paper reports on an interventio strategy undertaken by Pfizer Pharmaceuticals to promote interest in chemisty among second level students. The innovative approach involved the use of chemistry quizzes to help students in their study of chemistry and to promote the affective area of chemistry by organising visits to the Pfizer plant in Ringaskiddy culminating in an annual Table Quiz. The effectiveness of this strategy in the affective domain for students is discussed and analyses.