This Report presents the results
of an empirical study conducted by staff at the Faculty of Law, University
College Cork (‘the UCC study’) in relation to consumers’ self-perception and
their actual knowledge of the law. It
builds upon earlier studies concerning Irish consumers by the National Consumer
Agency and on the Special Eurobarometer Report (No. 342, 2011) on consumer empowerment.
The UCC study assesses actual knowledge and focuses largely on consumer
rights which derive from domestic law and it investigates how well informed and
knowledgeable Irish consumers are in respect of these rights.