The organisational capacities to absorb, adapt and reconfigure resources in response to market challenges, regulatory reform and complex stakeholders and their expectations is necessary to achieve the strategic growth businesses need. Through the Mind-of-the Product (MotP) concept we outline how the variety of targets demanding business attention can cohere to support innovation grounded in compliance-centred processes. The MotP is developed as a foundational leadership concept for integrating organisational knowing, innovation and knowledge management.