It has previously been suggested that Lavie's Perceptual Load Theory can be assessed using feature vs. conjunction search tasks. In this study we manipulated load using a novel paradigm which retains the key features of both classic Load Theory and Feature Integration Theory paradigms. This new paradigm has the advantage of an inbuilt manipulation check which is necessary for future research to translate Load Theory to applied contexts. Across five experiments, we demonstrate the robust nature of this paradigm, which functions with extended display times, large, complex stimuli and when conditions are intermixed on a trial-by-trial basis. We also rule out dilution as a possible cause of these results. The results of all five experiments provide evidence that the feature vs. conjunction search dichotomy is an effective means of imposing low and high perceptual load while controlling for working memory load.