Increased use of digital media has led to an opening-up of opportunities for oral history and folklore archives, and takes place in a context of expectations on the part of researchers, browsers, the public and digital humanities practitioners that may sometimes be at odds with certain core characteristics of the collections. Should archivists and curators assert the particularities of the collections and their value as research, community and creative resources, in a way that shapes expectations around digital engagement as much as being shaped by them? The digital strategies of the community-based Cork Folklore Project will be discussed in this context.