Conference Contribution Details
Mandatory Fields
O'Connor,H & Smiddy, C.
Innovation in Irish Food and Drink, Past, Present and Future
Farmers: innovators, adopters or adaptors?
University College Cork
Oral Presentation
Optional Fields
Farmers as the primary producers of food have, like any other enterprise or sector, evolved to meet the needs of the market. However, it could be argued that policy rather than market forces have driven this evolution. The current policy framework in Ireland is delivering mixed messages there is a drive to increase production and concentrate intensity to meet growing global demand for food and a seemingly contradictory emphasis on sustainability. This paper questions the willingness of farmers to engage with these policy messages.