OUP have recently announced our support for the newly created SHAPE initiative—Social Sciences, Humanities, and the Arts for People and the Economy. To further understand the crucial role these subjects play in our everyday lives, we have put three questions to four British Academy SHAPE authors and editors—social and cultural historian Lucy Noakes, historian of objects and faith Eyal Poleg, historical sociolinguist Laura Wright, and art historian Mary Kelly—on what SHAPE means to them, and to their research.