This paper explores the relationship between changing incentives and unintended consequences in the context of the sports labour market and sports broadcasting. Appealing to two recently published studies, we demonstrate how the introduction of bonus points in rugby union, and intervention by broadcasting regulators in the European Union, have altered incentives and brought about consequences not envisioned. These examples are applicable across industries and demonstrate the need for caution when implementing what appear to be, minor modifications to conditions impacting employees and consumers.