Vernacular religion, both as a methodological approach and as a conceptual lens, has gained increasing traction amongst European scholars, and nowhere more so than in Central and Eastern Europe. In this paper, I reflect on the impact and particular resonance of ‘vernacular religion’ scholarship witnessed in the region whilst revisiting my earlier reservations in relation to the vernacular-turn. I explore the seductive qualities of the ‘religious stuff’ that scholars of religion describe, interrogate and collect as ‘vernacular’ and how these studies contribute important insights on the gendered, material, political, creative and agentive dimensions of religious life.